Key Visual Development & OOH Design
Campaign / Key Visual
Campaign Visual Refresh & Key Visual Development
Based on Lanitis FREE’s previous campaign, I created a refreshed key visual and OOH design. The wider team later adapted my key visual for Facebook, Instagram and YouTube.
Project Information
Brand: Lanitis
Agency: Innovation Leo Burnett Cyprus
Role: Key Visual Development & Graphic Design
Contribution: Key visual development, campaign visual refresh, composition, image treatment, graphic elements and OOH design.
Year: 2026
Previous Campaign Key Visual — Reference
Refreshed Key Visual — Designed by Me
OHH
OOH installation in Cyprus — designed and photographed by me.
Facebook adaptation created by the wider team using my key visual.
© Antria Sofroniou 2026