A CSR campaign visual developed within Mitsides’ established brand identity.
Campaign / CSR
Mitsides Miracles Campaign
Mitsides Miracles is a CSR campaign supporting premature babies. Working within Mitsides’ established brand guidelines, my contribution focused on developing the campaign’s visual approach and translating its message into a clear and adaptable key visual across digital and in-store applications.
Project Information
Brand: Mitsides
Agency: Innovation Leo Burnett Cyprus
Role: Visual Concept Development &
Graphic Design
Contribution: Key Visual Development, Social Media Assets, In-store Materials & Campaign Adaptations
Year: 2026
Visual Concept
The visual concept uses dough as a metaphor for care, growth and new life. Impressions representing motherhood and a baby’s first steps transform a familiar product into a sensitive campaign symbol, while maintaining a clear connection to the Mitsides brand.
Key Visual
Social Media Variations
In-store Applications
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© Antria Sofroniou 2026