Defteroui

Defteroui is a stationery and planner brand created for an independent founder launching her first collection. The name means "small notebook" in the Cypriot dialect, giving the brand a personal and locally inspired identity.

Project Information

Client: Defteroui

Role: Brand Identity, Logo Design & Stationery Design

Project Scope: Logo System, Colour Palette, Planners, Packaging & Social Media

Year: 2025

Concept

The identity combines the idea of a notebook with the Cyprus cyclamen, creating a simple symbol that reflects writing, creativity and local heritage. Warm earthy colours reinforce the calm and handcrafted character of the brand.

Visual Direction

Olive green and warm beige reference Cyprus' natural landscape, while black adds clarity and structure. Together they create a calm, approachable identity applied across stationery, packaging and social media.