A nature-inspired identity for a beauty and wellness studio, in use since 2019.
Brand Identity
New Essence
New Essence is a beauty and wellness studio created for an independent aesthetician launching her first business.
Project Information
Client: New Essence Beauty & Wellness Studio
Role: Brand Identity, Logo Design & Print Design
Project Scope: Logo System, Colour Palette, Print Materials & Packaging
Year: 2019
Concept
Inspired by the idea of a new beginning, the logo uses organic petal forms to symbolise growth and blossoming. The identity connects the senses through the freshness of water, the softness of leaves and the scent of flowers.
Colours & Outcome
Green represents leaves and renewal, purple is inspired by flowers, and white reflects the clarity of water. The identity has remained in use for several years, with stationery regularly reproduced for the studio’s ongoing needs.
Logo System
Colour Palette
Print Materials
Packaging
Brand Applications & Social Media
