New Essence
Brand Identity & Packaging Design
Brand Identity & Packaging Design
The Challenge
A young aesthetician needed a modern, original skincare and wellness brand identity for “New Essence” that would feel fresh, premium, and trustworthy, stand out in a competitive market, and scale seamlessly across products, packaging, print, and digital applications.
A young aesthetician needed a modern, original skincare and wellness brand identity for “New Essence” that would feel fresh, premium, and trustworthy, stand out in a competitive market, and scale seamlessly across products, packaging, print, and digital applications.
A young aesthetician needed a modern, original skincare and wellness brand identity for “New Essence” that would feel fresh, premium, and trustworthy, stand out in a competitive market, and scale seamlessly across products, packaging, print, and digital applications.
The Solution
The concept focused on clarity and calm, translating the sensory experience of the services such as water, floral scents, nature, softness, and balance into a refined visual identity. The color palette is inspired by natural elements, while the logo uses a simple floral symbol built from circular shapes to express harmony and well being.
The concept focused on clarity and calm, translating the sensory experience of the services such as water, floral scents, nature, softness, and balance into a refined visual identity. The color palette is inspired by natural elements, while the logo uses a simple floral symbol built from circular shapes to express harmony and well being.
The concept focused on clarity and calm, translating the sensory experience of the services such as water, floral scents, nature, softness, and balance into a refined visual identity. The color palette is inspired by natural elements, while the logo uses a simple floral symbol built from circular shapes to express harmony and well being.
Role
Role
Brand identity, logo design, packaging, print, and digital applications
How it's going
How it's going
New Essence is a brand with over six years of continuous use, with its printed materials expanding through ongoing work and regular reprints.
Selected applications are shown as concept extensions of the brand system.
+357 99808624
© Antria Sofroniou 2026
+357 99808624
© Antria Sofroniou 2026
+357 99808624
© Antria Sofroniou 2026