A refined skincare brand built on clarity, balance and natural purity.
Social Media Applications
Brand Identity
New Essence
New Essence is a skincare and wellness brand designed to feel fresh, premium, and calm. The identity focuses on clarity and softness, creating a sense of trust and balance across all touchpoints.
The visual system is inspired by natural elements, using soft tones and fluid forms to reflect water, nature, and well-being. The logo combines a minimal floral symbol with clean geometry to express harmony and refinement.
Formats: Logo System, Packaging, Labels, Print Materials, Social Media
Client: New Essence skincare & wellness
Role: Brand Identity, Logo Design,
Packaging Design, Art Direction
Year: 2019