A warm, illustration-led food brand inspired by Asian street culture.
Brand Identity
Red Bowl
Red Bowl House is a self-initiated food branding concept for a casual takeaway restaurant specialising in noodles, dumplings and comforting dishes. The identity was created to feel energetic, welcoming and instantly recognisable across packaging, print and digital applications.
Project Information
Client: Self-initiated Concept
Role: Brand Identity, Illustration, Packaging Design
& Art Direction
Project Scope: Logo System, Illustration, Pattern Design, Packaging, Menus, Print & Digital Design
Year: 2025
Concept
The identity is built around a playful illustrated character and a flexible collection of monoline food illustrations. Inspired by the energy of street-food environments, the system creates a friendly and memorable brand personality.
Logo
Colour Palette
Illustrations
Pattern Design
Print Materials
Stickers & Cards
Packaging
Infographic Poster
Website & Ordering Experience
