Red Bowl House
Illustration Led Brand Identity and Packaging
Illustration Led Brand Identity and Packaging
The Challenge
Red Bowl House is a conceptual Asian inspired comfort food brand focused on noodles, dumplings, and take away meals. The goal was to create a distinctive and friendly brand identity that feels warm, approachable, and recognisable, while standing out in a competitive food and takeaway environment.
Red Bowl House is a conceptual Asian inspired comfort food brand focused on noodles, dumplings, and take away meals. The goal was to create a distinctive and friendly brand identity that feels warm, approachable, and recognisable, while standing out in a competitive food and takeaway environment.
Red Bowl House is a conceptual Asian inspired comfort food brand focused on noodles, dumplings, and take away meals. The goal was to create a distinctive and friendly brand identity that feels warm, approachable, and recognisable, while standing out in a competitive food and takeaway environment.
The Solution
The concept combines playful illustration with a clean, modern visual system inspired by Asian street food culture and the comfort of homemade meals. A small illustrated character enjoying a bowl of noodles became the core brand element, expressing friendliness, warmth, and authenticity. A supporting system of mono line illustrations and warm red tones was developed for packaging, stationery, and digital applications, creating a cohesive and memorable visual identity.
The concept combines playful illustration with a clean, modern visual system inspired by Asian street food culture and the comfort of homemade meals. A small illustrated character enjoying a bowl of noodles became the core brand element, expressing friendliness, warmth, and authenticity. A supporting system of mono line illustrations and warm red tones was developed for packaging, stationery, and digital applications, creating a cohesive and memorable visual identity.
The concept combines playful illustration with a clean, modern visual system inspired by Asian street food culture and the comfort of homemade meals. A small illustrated character enjoying a bowl of noodles became the core brand element, expressing friendliness, warmth, and authenticity. A supporting system of mono line illustrations and warm red tones was developed for packaging, stationery, and digital applications, creating a cohesive and memorable visual identity.
Role
Role
Brand identity, character illustration, packaging design, icon and pattern system, print collateral, social media visuals, store branding mockups.
Status
Status
This project was developed as a self initiated conceptual brand to explore illustration led branding and packaging systems for food and takeaway concepts.
Primary Logo
Logo Mark
+357 99808624
© Antria Sofroniou 2026
+357 99808624
© Antria Sofroniou 2026
+357 99808624
© Antria Sofroniou 2026