A warm, illustration-led food brand inspired by Asian street culture.
Website & Mobile
Brand Identity
Red Bowl House
Red Bowl House is a conceptual Asian-inspired comfort food brand focused on noodles, dumplings, and takeaway meals. The identity is warm, friendly, and approachable, designed to stand out in a competitive market.
The visual system combines playful illustration with a clean, modern structure inspired by Asian street food culture. A small illustrated character became the core element, supported by monoline graphics and warm red tones across packaging and digital applications.
Formats: Logo System, Packaging, Labels, Print Materials, Social Media
Client: Self-initiated concept
Year: 2025